Starting with programs to identify prospects and leads for your product offering. Followed by profiling and pattern analysing, classification, matchmaking and personalization. Proceeding with campaign execution and multi-channeling. And finally, analysing the response in order to start all over again with profiling.
Select the best and most effective marketing and promotion actions that fit to your business plan, your product or service offering and your target group. If you are a large scale volume-seller of commodity products or a specialized niche player, who sells products to a small group of elite people, you are able to create the individual set of marketing tools.
A glossary on the left side of the map explains all relevant IT expressions used in the map. You can either read the IT definitions within the glossary and then locate them within the context of the map. Or you study the map and get IT expressions explained on the left side in the glossary.
Here you get a impression of the glossary, the high level client retention processes and the electronic customer care center.
This clipping pictures the technical details of the touchpoint layer with the various servers and its communications roots, nowadays commonly set up as SaaS.